Why Pre order?

Many times in the fashion industry there is mass production, making large quantities of stock that often generate polluting agents; each year 14 million tons of textile waste are deposited in landfills. As an author design brand, Midori has since its inception worked in the “pre-order” modality, creating the exact quantity of garments required by customer demand, maintaining a controlled and manageable stock from the beginning of its production chain until it arrives. at the hands of our clients. In this way we have also been able to better face the production difficulties that have arisen with the Covid-19 pandemic. We hope to be an example of how we can create clothing without damaging and polluting the planet. The support and understanding of our clients make it possible.